College Bowl (also known as General Electric (G.E.) College Bowl) was a radio television and student quiz show. College Bowl first aired on US radio stations in 1953. It then moved to US television broadcast networks, airing 1959 to 1963 on CBS and from 1963 to 1970 on NBC. In 1977, the game resurfaced as an activity on college campuses through an affiliation with the Association of College Unions International (ACUI) that lasted for 31 years. In 2008, the College Bowl Company announced its suspension of the College Bowl program, citing increased costs and financial infeasibility of continuing to work with ACUI.