Common Sense Media (CSM) is a San Francisco based non-profit organization that provides education and advocacy to families to promote safe technology and media for children. Founded by Jim Steyer in 2003, Common Sense Media reviews books, movies, TV shows, video games, apps, music, and websites and rates them in terms of age-appropriate educational content, positive messages/role models, violence, sex and profanity, and more for parents making media choices for their kids. Common Sense Media has also developed a set of ratings that are intended to gauge the educational value of videos, games, and apps. The nonprofit's "Learning Ratings" attempt to assess different types of learning qualities within various forms of media. The new rating system was funded in part by SCEFDN's $10 million lea