Cotton Incorporated aims "To increase the demand for and profitability of cotton through research and promotion." and "To ensure that cotton remains the first choice among consumers in apparel and home products." The organization is funded by cotton growers in the United States through per-bale assessments on producers and importers levied by the Cotton Board, which reports to the United States Department of Agriculture. The Cotton Research and Promotion Act of 1966 enabled the establishment of Cotton Incorporated in 1970.