DAS Collection is a Dubai-based fashion label founded by Emirati fashion designers Reem and Hind Beljafla. In 2008 the first DAS Collection store was opened in Dubai offering modern abayas corresponding to western fashion trends. DAS became the first abaya brand to be stocked at Harrods in London, where a large interest in the Middle Eastern fashion was reported by Bloomberg and the brand is also stocked online at harrods.com.