Damiani (jewelry company)

Damiani was founded in 1924 by Enrico Grassi Damiani, in Valenza, Italy. It became popular among affluent Italians. Damiani's son led the company from 1960-1990. It started selling products in the US market in 2001 and introduced a $2.5 million ad campaign the following year. By 2003 it had 25 stores which each sold a single brand of products, in Italy, Asia and the US. The President Guido Damiani received the America Award of the Italy-USA Foundation in 2013.

Damiani (jewelry company)

Damiani was founded in 1924 by Enrico Grassi Damiani, in Valenza, Italy. It became popular among affluent Italians. Damiani's son led the company from 1960-1990. It started selling products in the US market in 2001 and introduced a $2.5 million ad campaign the following year. By 2003 it had 25 stores which each sold a single brand of products, in Italy, Asia and the US. The President Guido Damiani received the America Award of the Italy-USA Foundation in 2013.