(This article is about the former train operating company. For its successor, see Virgin Trains East Coast. For the future open access operator, see East Coast Trains.) East Coast was a British train operating company that operated the InterCity East Coast franchise on the East Coast Main Line between London, Yorkshire, the North East and Scotland. East Coast operated long distance inter-city services from its Central London terminus at London King's Cross on two primary routes; the first to Leeds and the second to Edinburgh via Newcastle with other services reaching into Yorkshire and Northern and Central Scotland. It commenced operations on 14 November 2009 and ceased on 28 February 2015.