The Electronic Entertainment Expo 2011, commonly known as E3 2011, was the 17th Electronic Entertainment Expo held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 7, 2011, and ended on June 9, 2011, with 46,800 total attendees. E3 2011 was broadcast on the G4 channel. The main highlights of the 2011 show included a demonstration of Sony's next-generation handheld game console, the PlayStation Vita; the official introduction of Nintendo's Wii U home console; and the unveiling of Microsoft's long-awaited game, Halo 4.