Emcee Africa - The Battle Chronicles was a talent show that was sponsored by Sprite. It was a continent-wide search for the premier freestyle MC/Rapper. The tour started in Accra, Ghana, and then went through Dar Es Salaam, Tanzania, Nairobi, Kenya, Luanda, Angola, Lagos, Nigeria and Johannesburg, South Africa. Gaborone, Botswana was included in the second season, while Luanda, Angola and Dar Es Salaam, Tanzania were cut from the tour. The motive of the tour was not only to find the best freestyle MC, but to initiate international awareness of the 'street life' surrounding social and cultural context of the localized music. In other words, the tour was attempting to better contextualize the application and reception of hip hop culture in each visited country.