The Eternal Gospel Church received worldwide attention as a result of an aggressive advertising campaign in 1999 consisting of billboards, radio announcements, and full-page newspaper advertisements. Entitled "Earth's Final Warning," the newspaper ads named the Roman Catholic Church as the whore of revelation and criticized the Papacy for its role in instigating the observance of Sunday as a holy day in place of the seventh-day Sabbath. The ad campaign sparked public and Catholic criticism towards the newspapers that ran the ads and the Seventh-day Adventist church, which was mistakenly implicated as the source of the advertisements. The complaints prompted apologies from various newspaper publishers and an official statement by the Seventh-day Adventist church, which soon after initiated