Eureka! Tent Company is an American company that sells Eureka! brand products to the outdoor recreation, rental, special events and military markets by Johnson Outdoors Inc., a global outdoor recreation company. The brand, part of Johnson Outdoors’ Outdoor Equipment group, is headquartered in Binghamton, New York. Johnson Outdoors is based in Racine, Wisconsin. Products marketed under the Eureka! brand include tents, canopies, sleeping bags, camp mats, camp furniture and outdoor living shelters.