Famous Players-Lasky Corporation was an American motion picture and distribution company created on July 19, 1916, from the merger of Adolph Zukor's Famous Players Film Company—originally formed by Zukor as Famous Players in Famous Plays—and Jesse L. Lasky's Feature Play Company. In September 1927, Famous Players-Lasky was reorganized under the name Paramount Famous Lasky Corporation, later becoming the Paramount Pictures Corporation (now a division of Viacom). The Balaban and Katz Historical Foundation now owns the Famous Players trademark.