Farm Boy is an Ottawa-based Eastern Ontario regional supermarket chain that sells primarily fresh produce, baked goods, organic foods, dairy, deli, meat, fish and some prepared products (usually with no additives or preservatives) including a private label line. The company started in December 1981, with its first store in Cornwall, Ontario. Its primary jingle is It's a farm boy day, so shop the farm boy way. Its current slogan can be found under the Farm Boy sign on its stores, "It's All About The Food."