Fly Buys is New Zealand’s largest loyalty programme. It is administered by Loyalty New Zealand Limited, which is jointly owned by Bank of New Zealand, Foodstuffs, IAG New Zealand Ltd and Z Energy. The programme had over 2.4 million members as at March 2015 which represented over 75 per cent of the then population. Members collect points from over 50 participating brands. Between them, these participants have more than 3,000 outlets and cover more than 70 per cent of everyday household expenditure categories.