The GamePC Consortium was an ad hoc PC industry standards organization in the mid-1990s. It was founded through the joint efforts of ATI's Ken Nicholson and Diamond Multimedia's Glenn Coffman. The two competing companies shared a common interest in the evolution of PC games and agreed that the PC graphics industry was limited by a lack of standards. At that time, the vast majority of games for PCs were written for MSDOS and had no standardized way to access expanded memory, accelerated graphics or digital audio capabilities.