Gold Spot was one of the three brands of carbonated soft drink started in India by Parle under the initiative of its founder Ramesh Chauhan in 1977 after the exit of Coca-Cola and PepsiCo from the Indian market. Gold Spot was introduced along with Thums Up and Limca. Gold Spot's slogan was "The Zing Thing." As per data available from the Ministry of Food Processing Industries of India (MoFPI), Gold Spot had a 2% market share during the years 2009–10 among all soft drink companies (cola + non-cola drink manufacturers).