Google, Inc. v. American Blind and Wallpaper Factory, Inc., No. 03-cv-05340 JF (RS) (N.D. Cal. Apr. 18, 2007), was a decision of the United States District Court for the Northern District of California that challenged the legality of Google's AdWords program. The court concluded that, pending the outcome of a jury trial, Google AdWords may be in violation of trademark law (see federal Lanham Act, 15 U.S.C. § 1114(1)) because it (1) allowed arbitrary advertisers to key their ads (see keyword advertising) to American Blind's trademarks and (2) may confuse search-engine users initially interested in visiting American Blind's website into visiting its competitors' websites (see Initial Interest Confusion doctrine).