The Greater Toronto Marketing Alliance (GTMA) is a "public-private partnership that serves as the key point of contact for businesses exploring opportunities in the Greater Toronto Area (GTA)". The partnership is a collaboration of the 29 municipalities and regions in the Greater Toronto Area, the governments of Ontario and Canada, several not-for-profit organizations, and a number of private sector corporations. The GTMA provides business information and site selection services to prospective investors at no cost.