Greenathon (aka the NDTV-Toyota Green campaign) is a nationwide campaign to save the environment. The main goal is to spread awareness among people in India to sustain the greenery of Mother Nature. It also helps generate money to spread awareness for various social causes. It is sponsored by Toyota. The Greenathon helps villages with electricity, cleaning up rivers, recycling plastic bags. There is also an incident where 32–50 kg of plastics found in each stomach of 36 cows. So the India's Supreme Court has shown consideration on total ban of plastic consumptions.