Gruen transfer
In shopping mall design, the Gruen transfer (also known as the Gruen effect) is the moment when consumers enter a shopping mall and, surrounded by an intentionally confusing layout, lose track of their original intentions, making consumers more susceptible to make impulse buys. It is named for Austrian architect Victor Gruen, who disavowed such manipulative techniques.
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Gruen transfer
In shopping mall design, the Gruen transfer (also known as the Gruen effect) is the moment when consumers enter a shopping mall and, surrounded by an intentionally confusing layout, lose track of their original intentions, making consumers more susceptible to make impulse buys. It is named for Austrian architect Victor Gruen, who disavowed such manipulative techniques.
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Der Gruen-Transfer ist ein nac ...... tren festgestellt werden kann.
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In shopping mall design, the G ...... such manipulative techniques.
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Der Gruen-Transfer ist ein nac ...... tren festgestellt werden kann.
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In shopping mall design, the G ...... such manipulative techniques.
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Gruen transfer
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Gruen-Transfer
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