Hanes (founded in 1901) and Hanes Her Way (founded in 1986) are brands of clothing currently owned by the HanesBrands, Inc Corporation (NYSE: HBI). The Hanes brand is used by the company for marketing a variety of clothing: * Innerwear * Women's underwear, such as bras, panties and bodywear * Men's underwear and undershirts * Kids’ underwear and undershirts * Socks * Outerwear * Activewear, such as performance T-shirts and shorts * Casualwear, such as T-shirts, fleece and sport shirts * Hosiery The brand's two main competitors are Fruit of the Loom and Jockey.