Image restoration theory

Introduced by William Benoit, image restoration theory outlines strategies that can be employed to restore image in an event where reputation has been damaged. Image restoration theory can be applied as an approach for understanding personal or organizational crisis situations. Benoit outlines this theory in Accounts, Excuses, and Apologies: A Theory of Image Restoration Strategies.

Image restoration theory

Introduced by William Benoit, image restoration theory outlines strategies that can be employed to restore image in an event where reputation has been damaged. Image restoration theory can be applied as an approach for understanding personal or organizational crisis situations. Benoit outlines this theory in Accounts, Excuses, and Apologies: A Theory of Image Restoration Strategies.