Inside Apple

Inside Apple - The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand, is a business and economics book, on the systems, leadership patterns, strategies and tactics adopted by Apple Inc.. The book was authored by Adam Lashinsky, who is the Senior Editor-at-Large for Fortune Magazine and a leading correspondent in the Silicon Valley, USA.

Inside Apple

Inside Apple - The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand, is a business and economics book, on the systems, leadership patterns, strategies and tactics adopted by Apple Inc.. The book was authored by Adam Lashinsky, who is the Senior Editor-at-Large for Fortune Magazine and a leading correspondent in the Silicon Valley, USA.