The Institute of Promotional Marketing is a marketing organization in the United Kingdom. Originally set up in 1933 as the British Sales Promotion Association, it was known by various names until it was awarded Institute status in 1979 as the Institute of Sales Promotion. In the UK, ‘Institute’ is a legally protected term which is only granted to organisations that can demonstrate achievement in areas such as education, development and research. The organisation continued to be known as the ISP until June 2010, when it changed to the Institute of Promotional Marketing.