Jeff Zabin (born 1965) is an American business author and executive who specializes in technology marketing. He is best known for popularizing the term precision marketing, which he describes as a process for capturing and managing customer data, analyzing the data to derive actionable insights, and using those insights to drive more profitable customer interactions. He is based in Chicago, Illinois. In 2009, he founded Gleanster, an IT market research firm. In 2013, he founded Starfleet Media, which focuses on content marketing for niche markets.