Kampgrounds of America (KOA) is the world's largest system of privately held campgrounds with almost 500 locations across US and Canada. Known as KOA and featuring a distinctive yellow and red logo, Kampgrounds of America has become part of American popular culture. Founded in 1962 and still based in Billings, Montana, USA, the former CEO of Kampgrounds of America Inc. is James D. Rogers (retired December 2015). In an interview with Forbes magazine in 2012, Rogers described the KOA experience as "really all about making outdoor adventure easy. We provide something unique to the campground, we provide service." The current President/CEO of KOA is Pat Hittmeier.