Kings County (2011 population 69,665) is located in southern New Brunswick, Canada. Its historical shire town is Hampton. Both the Saint John and Kennebecasis rivers pass through the county. Dairy farming is an important industry in the area. On March 18, 2004, at the 48th annual World Cheese and Butter Championships in Madison, Wisconsin, Dairytown Products, a company from Sussex, won first prize for butter, besting 37 entries from the USA, France, Switzerland, Ireland, Denmark and other countries from around the world.