La Baule-Escoublac, commonly referred to as La Baule, is a commune in the Loire-Atlantique department in western France. A century-old seaside resort in southern Brittany with beautiful villas, casino, luxury hotels and an original mix of old Breton and exclusive seaside culture with a 12 kilometer-long sand beach, La Baule has long been home to French high society's seaside residences. During July and August each year, the population of La Baule increases dramatically with many Parisians staying for weeks and regular day-trippers from Nantes. Despite this, La Baule is still virtually unknown outside of France.