La sape can be traced back to the early years of colonialism in Africa, and in particular Brazzaville and Kinshasa. The French mission was to civilize the “uncouth” and “naked” African people. They brought second hand clothing from Europe as a bargaining tool to gain the loyalty of the chiefs. Brazzaville soon became the “most favored residential area for whites and the seat of colonial government.” By the end of the 19th century their “houseboys” were the first to embrace European modernity because they would be given clothing instead of money as compensation for their work. The Congolese elite not only included the houseboys, but also those who held lower positions as clerks in colonial offices and other places.