La Voz (Spanish for The Voice) is a Spanish reality talent show that premiered on 19 September 2012 on Telecinco. It is part of the international syndication The Voice based on the original Dutch television program The Voice of Holland, created by Dutch television producer John de Mol. One of the important premises of the show is the quality of the singing talent. Four coaches, themselves popular performing artists, train the talents in their group and occasionally perform with them. Talents are selected in blind auditions, where the coaches cannot see, but only hear the audition.