La Voz (season 1) is a Spanish reality talent show that premiered on 19 September 2012 on Telecinco. Based on the reality singing competition The Voice of Holland, the series was created by Dutch television producer John de Mol. It is part of an international series. The coaches for the debut season were David Bisbal, Rosario Flores, Malú and Melendi. Jesús Vázquez hosted the programme while Tania Llasera shared hosting duties as the social media correspondent. The first episode kicked-off with 4,591,000 viewers (30.6% market share).