Leke Alder (born Samuel Oluwaleke Alder) is the founder and principal of Alder Consulting, a Nigerian branding firm with offices in Lagos and London.He is credited with introducing branding as a discipline to Nigeria and has consulted on policy, politics and business at the highest levels locally and internationally. He has consulted on policy formulation for the federal government of Nigeria, the federal ministries of Information & Communication, Education, Foreign Affairs and Solid Minerals Development. He has also consulted on political strategy and communication campaigns at national and sub-national levels.