NBCSN is an American digital cable and satellite television channel that is owned by the NBC Sports Group division of NBCUniversal. It originally launched on July 1, 1995, as the Outdoor Life Network (OLN), which was dedicated to programming primarily involving fishing, hunting, outdoor adventure programs, and outdoor sports. By the turn of the 21st century, OLN became better known for its extensive coverage of the Tour de France, but eventually began covering more "mainstream" sporting events – resulting in its relaunch as Versus in September 2006.