Never Say Die Records is an independent record label, based in London, England, which releases electronic music. Never Say Die Records was founded in 2009 by Tommy Dash, also known as SKisM, and Nick Sadler to release electronic music with a focus on long-term artist development. They are considered notable in the dubstep scene, and were named 'Best Label 2014' at the Bass Music Awards 2014. Sadler left the company in 2015. That year Never Say Die Records established the imprint label Never Say Die: Black Label. The label has worked with artists such as The Freestylers, Dillon Francis, Noisia, Foreign Beggars, Skrillex, Flux Pavilion, Datsik, and Excision, and has also served as a release platform for Never Say Die Record's signed artists such as Zomboy, Eptic and MUST DIE!.