The New Mexico Bowl (officially known since 2011 as the Gildan New Mexico Bowl for sponsorship reasons) is an NCAA-sanctioned post-season college football bowl game that has been played annually since 2006 at University Stadium on the campus of the University of New Mexico in Albuquerque, New Mexico. Since its founding, the bowl has been typically scheduled before Christmas as one of the first of the season. In 2011, clothing manufacturer Gildan became the first title sponsor for the game.