Nike Considered is a sustainable line of shoes introduced by Nike, Inc., a major American supplier of athletic shoes, apparel and sports equipment. Nike Considered was developed by Richard Clarke, Tinker Hatfield, Steve McDonald, Mike Aveni & Andreas Harlow working with the Innovation Kitchen, located on Nike's 175-acre (0.71 km2) headquarters campus in Beaverton, Oregon. Brad Long & Steven Ploem commercialized the footwear designs for mass production.Nike Considered grew out of Nike’s commitments to design innovation and to sustainability. The designers pulled from the best ideas, both inside and outside the company, with the intent of reinventing footwear design. It also grew out of conversations with consumers who were increasingly asking for more sustainable products.