Not Just A Label

Not Just A Label (NJAL) is a London-based global sales platform, virtual showroom and online community that connects independent designers to consumers. Products listed are locally produced with sustainability in mind keeping in-line with the slow fashion movement. In 2014, NJAL hosted approximately 16,000 fashion designers. NJAL is known for launching the careers of designers such as Mary Katrantzou and Damir Doma and has support from celebrities such as Lara Stone, Lady Gaga, Vivienne Westwood and Beyoncé.

Not Just A Label

Not Just A Label (NJAL) is a London-based global sales platform, virtual showroom and online community that connects independent designers to consumers. Products listed are locally produced with sustainability in mind keeping in-line with the slow fashion movement. In 2014, NJAL hosted approximately 16,000 fashion designers. NJAL is known for launching the careers of designers such as Mary Katrantzou and Damir Doma and has support from celebrities such as Lara Stone, Lady Gaga, Vivienne Westwood and Beyoncé.