Olim L'Berlin (Hebrew: עולים לברלין, lit. "Let's Ascend to Berlin", also known as the Milky protest) is the name of a Facebook page that coined a snowclone in 2014. Comparing the high cost of living in Israel with the comparatively cheaper economic climate in Berlin, which has a growing community of Israeli expatriates, the page urged more Israelis to move to Germany, raising a storm of protest in Israeli social and political circles. Compounding the reaction was the Facebook page's use of the same verb (olim) that Jews use for aliyah (immigration to Israel).