Orbitz was the product name of a noncarbonated fruit-flavored beverage, made by the company Clearly Canadian Beverage Corporation (makers of Clearly Canadian), that had small edible balls floating in it. It was introduced 1997 and quickly disappeared due to poor sales. The drink was marketed as a "texturally enhanced alternative beverage" but some consumers compared it to a potable lava lamp. The website for Orbitz existed for a while, but was taken over by the Internet travel agency of the same name.