Panasonic Cycle Technology Co., Ltd. (パナソニック サイクルテック株式会社 Panasonikku Saikuru Tekku Kabushiki-gaisha), formerly National Jitensha Kōgyō (ナショナル自転車工業株式会社), is a producer of bicycles and cycling accessories. The "Panasonic" brand was (together with the "National" brand) used by Matsushita for bicycles long before Matsushita changed its name to Panasonic. Konosuke Matsushita grew up with a family who owned a bicycle shop and always had a love and passion toward bicycles. He later on founded the Panasonic bicycle line. Panasonic bicycles were very well built, and produced in steel, aluminum and titanium. Some of the road models were used in the Tour de France.