Picture The Impossible was an alternate reality game that was developed jointly between the Lab for Social Computing of the Rochester Institute of Technology and the Democrat and Chronicle newspaper. The game engaged players to explore and learn about the city of Rochester through the community-based game. The game began on September 12, 2009 and ended on October 31, 2009. Approximately 2,500 players participated in the game, splitting into 3 different "factions", each representing a separate charity.