Princess of Power (commonly abbreviated to POP; and sometimes informally referred to as She-Ra, after the lead heroine) is a toyline created by Mattel. Among others, it features the characters of She-Ra and Catra on planet Etheria. With its launch in 1985, the toyline spawned a variety of products, including three lines of fashion action figures. The Princess of Power logo and characters are currently used by Mattel as part of the Masters of the Universe Classics toyline.