PRYDA FRIENDS (PRYF) is an independent record label that was started in 2006 by Eric Prydz, who uses it to release music created by his friends. Pryda Friends is the third imprint launched by the Swede. Prydz' first two labels PRYDA Recordings and Mouseville Records, are dedicated to releasing his own productions; the former for progressive house records produced under his birth name and the Pryda pseudonym, while the latter serves as an outlet for the darker techno that Prydz produces under the "Cirez D" alias.