Radio XL is the first 24-hour Asian radio station to broadcast to the whole of the West Midlands from Birmingham. With its wide reach Radio XL is available to a potential Asian audience in excess of 250,000 people from the 15+ age group. The studios are at KMS House on Bradford Street near Birmingham City Centre, from where Radio XL broadcasts live 24/7. Radio XL is famously known for broadcasting, but also for charity events and advertising and participation in melas regarding Asian communities. Their starting slogan used to be "Night and day, the Asian way".