Rap-A-Lot Records is a Houston hip hop record label that was created in 1986. Sublabels include Smoke-a-Lot Records. The label was founded by James Prince in the mid-1980s and, with its most famous act the Geto Boys, put the South on the hip hop map. Since then, it has maintained its success and focus on gangsta and southern rap. Geto Boys were the label's first nationally popular act, while Devin the Dude, whom The New York Times called "a brilliant oddball with a spaced-out flow," and whose contract ended in 2008, was, for 15 years, the label's longest-running act.