Real Time (Discovery Real Time until August 31, 2010) is an Italian television channel owned by Discovery Networks Europe. The channel launched on October 1, 2005, becoming the sixth Discovery network to launch in Italy. It showed lifestyle programmes targeting a female high-class audience of 25- to 44-year-olds. It features both foreign programmes and Italian programmes produced for the channel. On April 7, 2009, the channel adopted a new logo and a new look. This look had previously been adopted by Discovery Real Time France.