Rising Tide Records was a record label started by Doug Morris, former head of Atlantic Records, and Daniel Glass, who became President. The label had success in breaking new artists, including the multi-platinum debut of Erykah Badu, Billie Myers and Lost Boyz. Recognizing the changing landscape of the industry, Glass strategically aligned Universal with such independent record labels as Kedar Entertainment, home to Erykah Badu, and Mojo Records, home to platinum artist Reel Big Fish and the Cherry Poppin' Daddies.