"Rosebud" is the fourth episode of The Simpsons' fifth season. It first aired on the Fox network in the United States on October 21, 1993. The episode begins by showing how on the eve of his birthday, Mr. Burns starts to miss his childhood teddy bear Bobo. The bear ends up in the hands of Maggie Simpson and Burns does everything in his power to get Bobo returned to him. Critical reaction to "Rosebud" was largely positive and in 2003 Entertainment Weekly placed the episode in second place on their list of the 25 best episodes of The Simpsons.