In the United Kingdom, a Sloane Ranger (sometimes shortened to Sloane or Sloanie) is a stereotypical young upper-middle or upper class person who pursues a distinctive fashionable lifestyle. The term is a portmanteau of "Sloane Square", a location in Chelsea, London famed for the wealth of residents and frequenters, and the television character The Lone Ranger. Female Sloanes, especially those involved in equestrian activities, were often seen in the 1970s around London wearing Hermès or Liberty silk head scarves distinctively tied just below the mouth, masking much of the face, which furthered the "Lone Ranger" jest.