When the United Kingdom declared war on Germany at the start of World War I in August 1914, settler society in Southern Rhodesia, then administered by the British South Africa Company, received the news with great patriotic enthusiasm. The Company administrator, Sir William Milton, wired the UK government, "All Rhodesia ... ready to do its duty". Although it supported Britain, the Company was concerned about the possible financial implications for its chartered territory should it make direct commitments to the war effort, particularly at first, so most of the colony's contribution to the war was made by Southern Rhodesians individually—not only those who volunteered to fight abroad, but also those who remained at home and raised funds to donate food, equipment and other supplies.