SPAM Jam (formerly known as Cedar River days) is a yearly festival of the popular meat product Spam. It is held in Austin, Minnesota, where Hormel food company produces the meat. The festival spans from July 1 to 7 and includes fireworks, parades, games, a carnival, and of course, the mysterious meat itself. Each year, those who enter the city during the festivities are likely to see copious amounts of blue and yellow (the colors of the packaging), and myriad dancing men and women in large SPAM can costumes.